KidRead is developing a way to increase the number of subscribers to its children's book subscription service using direct marketing. It has narrowed down the options to _____ in which it would mail out postcards advertising the service and having new customers place mail, telephone, or online orders or _____ in which it would call potential subscribers to sell them the service over the phone.
online marketing; telemarketing
catalog marketing; online marketing
catalog marketing; television home shopping
direct-response marketing; telemarketing
mail-order; phone selling
Answer: direct-response marketing; telemarketing