Marketing MCQ
Marketing Chapter 20
Kodak recently switched from a geographical to a marketing channel structure with different sales teams serving specific retail channels with different needs: mass merchandisers, photo specialty outlets and food and drug stores. In this example, Kodak uses which type of sales organization structure?
Kodak recently switched from a geographical to a marketing channel structure with different sales teams serving specific retail channels with different needs: mass merchandisers, photo specialty outlets and food and drug stores. In this example, Kodak uses which type of sales organization structure?
Kodak recently switched from a geographical to a marketing channel structure with different sales teams serving specific retail channels with different needs: mass merchandisers, photo specialty outlets and food and drug stores. In this example, Kodak uses which type of sales organization structure?
a) Production
b) Market size
c) Customer
d) Profit-based
e) Geographic
Answer: c
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