Larry runs an upscale tanning salon targeting consumers who wish to tan in a luxurious environment. He is working hard to make sure the salon is appealing to his customers. He has installed marble countertops and floors and has gold-plated accents throughout the salon. He has adjusted the music and lighting and uses scented candles that all help add to the luxurious feeling. He believes these changes will make his customers return more frequently. Larry has been focusing on

Larry runs an upscale tanning salon targeting consumers who wish to tan in a luxurious environment. He is working hard to make sure the salon is appealing to his customers. He has installed marble countertops and floors and has gold-plated accents throughout the salon. He has adjusted the music and lighting and uses scented candles that all help add to the luxurious feeling. He believes these changes will make his customers return more frequently. Larry has been focusing on

Larry runs an upscale tanning salon targeting consumers who wish to tan in a luxurious environment. He is working hard to make sure the salon is appealing to his customers. He has installed marble countertops and floors and has gold-plated accents throughout the salon. He has adjusted the music and lighting and uses scented candles that all help add to the luxurious feeling. He believes these changes will make his customers return more frequently. Larry has been focusing on


pricing.

retail positioning.

store location.

product mix depth.

atmospherics.



Answer: atmospherics


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