Linda has been assigned to do a qualitative study of people's online shopping behavior. Because of a very tight budget situation, she will have to conduct this study on her own, without any help or assistance of a co-researcher. Given this constraint, she cannot do/establish:
a.
iteration.
b.
cross-researcher reliability.
c.
tabulation.
d.
emic validity.
e.
integration.
Answer: B
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Marketing
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