Mall-intercept interview may be more desirable than in-home interviews in many situations. Which of the following is NOT a strength of the mall-intercept interview method?
a.
Mall-intercept interviews are less expensive.
b.
Mall-intercept interviews take less time to complete.
c.
Interviewers spend less time traveling using the mall-intercept method.
d.
Mall patrons are more likely to be representative of the target population
e.
Researchers spend little time or effort in securing a person's agreement to participate in the mall-intercept interview.
Answer: D