Mall-intercept interview may be more desirable than in-home interviews in many situations. Which of the following is NOT a strength of the mall-intercept interview method?

Mall-intercept interview may be more desirable than in-home interviews in many situations. Which of the following is NOT a strength of the mall-intercept interview method?



a.

Mall-intercept interviews are less expensive.

b.

Mall-intercept interviews take less time to complete.

c.

Interviewers spend less time traveling using the mall-intercept method.

d.

Mall patrons are more likely to be representative of the target population

e.

Researchers spend little time or effort in securing a person's agreement to participate in the mall-intercept interview.



Answer: D



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