Marketers often use principles and theories from sociology and psychology to
A. decipher many consumer choices and develop basic strategies for dealing with their behavior.
B. replace the old economic and accounting foundations of the disciplines in the twenty-first century.
C. add to the perception that both science and art are involved in marketing.
D. distance the discipline from other business disciplines such as finance and operations.
E. help management develop programs to recruit and train employees.
Answer: A. decipher many consumer choices and develop basic strategies for dealing with their behavior.
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