Marketing firms become more value driven by focusing on four activities. Which of the following is NOT one of those activities?
A. They share information about their customers and competitors.
B. They strive to balance their customers' benefits and costs.
C. They concentrate on making a profit above all else.
D. They concentrate on building relationships with customers.
E. They take advantage of new technologies such as social and mobile media.
Answer: C. They concentrate on making a profit above all else.
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