Maslow's Hierarchy of Needs is a powerful tool for marketers to
A. explain different kinds of motives consumers have and use.
B. set differential pricing based on how much an individual needs a product or service.
C. rank needs in compensatory decision making.
D. distinguish between implicit, tacit, and explicit needs.
E. guide new product development.
Answer: A. explain different kinds of motives consumers have and use.
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