Morning Star has developed an entire line of non-meat breakfast foods and markets them as a substitute for breakfast meats. This is an example of product positioning by:

Morning Star has developed an entire line of non-meat breakfast foods and markets them as a substitute for breakfast meats. This is an example of product positioning by:

Morning Star has developed an entire line of non-meat breakfast foods and markets them as a substitute for breakfast meats. This is an example of product positioning by:



A) product user

B) product class

C) use or application

D) cultural symbol



Answer: B) product class


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