Multiplying a vehicle's rating times opportunities to see (OTS) for an advertisement calculates the:

Multiplying a vehicle's rating times opportunities to see (OTS) for an advertisement calculates the:

Multiplying a vehicle's rating times opportunities to see (OTS) for an advertisement calculates the:



A) cost per thousand (CPM)

B) gross rating points (GRP)

C) cost per rating point (CPRP)

D) frequency



Answer: B) gross rating points (GRP)


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