Of the five adopter groups, ________ are most widely regarded to be opinion leaders.
A. late mainstream adopters
B. laggards
C. early mainstream adopters
D. early adopters
E. innovators
Answer: D. early adopters
Marketing MCQ
A. late mainstream adopters
B. laggards
C. early mainstream adopters
D. early adopters
E. innovators
Answer: D. early adopters