Marketing MCQ Marketing Research has shown five characteristics to be especially important in influencing an innovation's rate of adoption. One of these characteristics, ________, refers to the degree to which the innovation might be tried on a limited basis.

Research has shown five characteristics to be especially important in influencing an innovation's rate of adoption. One of these characteristics, ________, refers to the degree to which the innovation might be tried on a limited basis.

Marketing

Research has shown five characteristics to be especially important in influencing an innovation's rate of adoption. One of these characteristics, ________, refers to the degree to which the innovation might be tried on a limited basis.

A. communicability

B. complexity

C. compatibility

D. divisibility

E. relative advantage

Answer: D. divisibility

Marketing MCQ

Research has shown five characteristics to be especially important in influencing an​ innovation's rate of adoption. One of these​ characteristics, ________, refers to the degree to which the innovation might be tried on a limited basis.

Research has shown five characteristics to be especially important in influencing an​ innovation's rate of adoption. One of these​ characteristics, ________, refers to the degree to which the innovation might be tried on a limited basis.

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Research has shown five characteristics to be especially important in influencing an innovation's rate of adoption. One of these characteristics, ________, refers to the degree to which the innovation might be tried on a limited basis.

Research has shown five characteristics to be especially important in influencing an innovation's rate of adoption. One of these characteristics, ________, refers to the degree to which the innovation might be tried on a limited basis.