One challenge that marketers face regarding the macroenvironment is that ________.
A. competitors' actions are not always predictable
B. because actors in this environment are close to the company, they are sometimes overlooked
C. changes in this environment are often unforeseeable and uncontrollable
D. forces in this environment are stable, so marketers must strive to innovate
E. because changes are predictable, the company has no advantage over competitors
Answer: C. changes in this environment are often unforeseeable and uncontrollable
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Marketing
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- One important consideration in using a differentiated targeting strategy is that ________.
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