One of the reasons marketers don't always select a ______ pricing strategy is that it necessitates a great deal of consumer research to be implemented successfully.

One of the reasons marketers don't always select a ______ pricing strategy is that it necessitates a great deal of consumer research to be implemented successfully.

One of the reasons marketers don't always select a ______ pricing strategy is that it necessitates a great deal of consumer research to be implemented successfully.


A. market-based


B. cost-based


C. consumer-based


D. reference-based


E. value-based



Answer: E. value-based


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