The three basic pricing strategies that firms use to set their prices are cost-based, value-based, and
A. market-based.
B. structurally-based.
C. consumer-based.
D. company-based.
E. competitor-based.
Answer: E. competitor-based.
Marketing MCQ
A. market-based.
B. structurally-based.
C. consumer-based.
D. company-based.
E. competitor-based.
Answer: E. competitor-based.