One reason for using non-business media to reach business buyers is the difficulty getting through to decision makers, users, and influencers in the buying center. This is especially true in:

One reason for using non-business media to reach business buyers is the difficulty getting through to decision makers, users, and influencers in the buying center. This is especially true in:

One reason for using non-business media to reach business buyers is the difficulty getting through to decision makers, users, and influencers in the buying center. This is especially true in:



A) straight rebuy situations

B) modified rebuy situations

C) new task purchases

D) both modified rebuy and new task situations



Answer: A) straight rebuy situations


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