The recent shift in business-to-business advertising to more non-business media outlets is due to each of the following reasons, except:
A) business decision makers are also consumers of goods and services
B) non-business outlets are not as costly and tend to be more effective
C) difficulty of reaching members of the buying center when they are at work
D) clutter in traditional business-to-business media
Answer: B) non-business outlets are not as costly and tend to be more effective