Perceptual mapping is a process that is used to:
a.
do a geodemographic segmentation of the target market.
b.
determine how people perceive a firm's customer service.
c.
do GPS based retail location estimations.
d.
develop maps that show respondents' perceptions of a company, product, service, brand, or any other object in two dimensions.
e.
determine how one dimension of a service intercepts another dimension.
Answer: D
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