Recency theory suggests that a member in a buying center about ready to purchase a copier has:

Recency theory suggests that a member in a buying center about ready to purchase a copier has:



A) to see at least three ads for copier machines before it is noticed

B) an intrusion threshold for copier ads

C) selective attention to copier ads

D) high interest in copier ads on a year-round basis



Answer: C) selective attention to copier


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