_______ represents the marketing logic by which the company hopes to create customer value and achieve​ profitable, mutually beneficial relationships.

_______ represents the marketing logic by which the company hopes to create customer value and achieve​ profitable, mutually beneficial relationships.

_______ represents the marketing logic by which the company hopes to create customer value and achieve​ profitable, mutually beneficial relationships.



A. Strategic planning

B. The marketing concept

C. Market development

D. Positioning

E. Marketing strategy



Answer: E. Marketing strategy


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