Which one of the following statements about​ marketing's role in strategic planning is​ correct?

Which one of the following statements about​ marketing's role in strategic planning is​ correct?



A. Marketing is unrelated to a​ company's guiding philosophy.

B. Marketing does not design strategies.

C. Marketing oversees the planning of each business unit.

D. Marketing provides inputs to strategic planners.

E. Marketing does not contribute to profitability.



Answer: D. Marketing provides inputs to strategic planners.


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