Research indicates that 25% of U.S. salespeople engaged in __________ selling consider it unethical to explicitly ask customers about competitor strategies such as pricing practices, product development efforts and trade and promotion programs.

Research indicates that 25% of U.S. salespeople engaged in __________ selling consider it unethical to explicitly ask customers about competitor strategies such as pricing practices, product development efforts and trade and promotion programs.



a) order-taking

b) business-to-business

c) trial-close

d) missionary

e) partnership



Answer: b


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Marketing Chapter 20

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