Research on salesperson motivation suggests that what produces motivated salespeople is a __________, effective sales management practice, a sense of achievement and proper incentives and rewards.

Research on salesperson motivation suggests that what produces motivated salespeople is a __________, effective sales management practice, a sense of achievement and proper incentives and rewards.



a) negative feedback from a superior now and then

b) freedom to do one's own thing

c) an unlimited expense account

d) clear job description

e) a higher-than-average salary



Answer: d


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Marketing Chapter 20

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