Secret brand management used the "Let Her Jump" and "Mean Stinks" brand purpose ignitions to help develop Secret's fearless, strong __________________.

Secret brand management used the "Let Her Jump" and "Mean Stinks" brand purpose ignitions to help develop Secret's fearless, strong __________________.

Secret brand management used the "Let Her Jump" and "Mean Stinks" brand purpose ignitions to help develop Secret's fearless, strong __________________.



a) brand equity

b) brand label

c) brand personality

d) brand trademark

e) mixed branding



Answer: C


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