Consumers value Secret antiperspirant deodorants more than they value store brand antiperspirant deodorants and are willing to pay $2.99 for Secret but only $1.99 for a functionally similar store brand. In other words, Secret deodorants have more _______________ than comparable store brand deodorants.
a) brand personality
b) brand equity
c) brand licensing
d) brand trademark
e) brand modification
Answer: B
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Marketing
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