Marketing MCQ
Marketing Chapter 19
Stepan Chemical is a global supplier of chemicals to manufacturers worldwide. One of their customers, Dow Chemical was negotiating with Stepan for a surfactant material that's utilized in Dow's popular RoundUp herbicide product. The purchasing manager at Dow was interested in negotiating a lower price for Stepan's material and discovered that Stepan usually purchased polymer products from various suppliers. The Dow manager developed a plan to create a trade whereby Stepan would receive its POLYOX, polymer product, in exchange for its BIO-SOFT, surfactant product. Thus, Dow and Stepan used _____ to facilitate the exchange.
Stepan Chemical is a global supplier of chemicals to manufacturers worldwide. One of their customers, Dow Chemical was negotiating with Stepan for a surfactant material that's utilized in Dow's popular RoundUp herbicide product. The purchasing manager at Dow was interested in negotiating a lower price for Stepan's material and discovered that Stepan usually purchased polymer products from various suppliers. The Dow manager developed a plan to create a trade whereby Stepan would receive its POLYOX, polymer product, in exchange for its BIO-SOFT, surfactant product. Thus, Dow and Stepan used _____ to facilitate the exchange.
Stepan Chemical is a global supplier of chemicals to manufacturers worldwide. One of their customers, Dow Chemical was negotiating with Stepan for a surfactant material that's utilized in Dow's popular RoundUp herbicide product. The purchasing manager at Dow was interested in negotiating a lower price for Stepan's material and discovered that Stepan usually purchased polymer products from various suppliers. The Dow manager developed a plan to create a trade whereby Stepan would receive its POLYOX, polymer product, in exchange for its BIO-SOFT, surfactant product. Thus, Dow and Stepan used _____ to facilitate the exchange.
money
bartering
credit
negotiation
Answer: bartering
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