Strong brands achieve the following, except:
A) allow a company to charge more for products
B) create brand parity
C) provide customers assurance of quality
D) transfer to other products or brands the company sells
Answer: B) create brand parity
A) allow a company to charge more for products
B) create brand parity
C) provide customers assurance of quality
D) transfer to other products or brands the company sells
Answer: B) create brand parity