Marketing MCQ
Marketing Chapter 19
Suppose that Sony has determined that its popular PlayStation game system achieves _________ when it has total costs of $7 million and sells $7 million of product in the same fiscal year.
Suppose that Sony has determined that its popular PlayStation game system achieves _________ when it has total costs of $7 million and sells $7 million of product in the same fiscal year.
Suppose that Sony has determined that its popular PlayStation game system achieves _________ when it has total costs of $7 million and sells $7 million of product in the same fiscal year.
losses
equilibrium
profitability
break-even point
Answer: break-even point
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