Symphony, a market research firm has formed a team to study a problem. In order to familiarize with the overall complexity of the problem, the market research team decides to gather and synthesize background information including events and factors that led to the current problem. This research team is engaged in doing a(n):

Symphony, a market research firm has formed a team to study a problem. In order to familiarize with the overall complexity of the problem, the market research team decides to gather and synthesize background information including events and factors that led to the current problem. This research team is engaged in doing a(n):

Symphony, a market research firm has formed a team to study a problem. In order to familiarize with the overall complexity of the problem, the market research team decides to gather and synthesize background information including events and factors that led to the current problem. This research team is engaged in doing a(n):



a.

situation analysis.

b.

symptomatic analysis.

c.

unit of analysis.

d.

pre-screening analysis.

e.

screen-test analysis.



Answer: A


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