Teddy Times Inc. is a popular toy-manufacturing brand. It sells its products under its own brand name at various department stores. The company also sells a few of its product lines through a popular retail chain using the retail chain's label. Which of the following branding strategies does Teddy Times use?
a) mixed branding strategy
b) multiproduct branding strategy
c) brandjacking strategy
d) private branding strategy
e) multibranding strategy
Answer: A
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