The authoritative execution assumes consumer and business decision-makers rely on which of the following when making purchase decisions?
A) cognitive processes
B) affective feelings
C) impulse behaviors
D) authoritative sources of information
Answer: A) cognitive processes
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Marketing
- Charles Revson started Revlon. He once said "We sell hope." Revson was defining the ______ of Revlon cosmetics.
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- Which value proposition is difficult to sustain in the long run?
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- The winning value proposition by discount stores such as Walmart and Best Buy can be categorized as __________.
- Amazon and GEICO set themselves apart with their smooth-functioning direct delivery strategy referred to as __________ differentiation.
- One important consideration in using a differentiated targeting strategy is that ________.
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- Anythinglefthanded.com.uk only sells products designed for left-handed people. Which targeting strategy is it using?
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- ______ segmentation divides buyers into different segments based on lifestyle or personality characteristics
- What is positioning?
- Which of the following statements about segmentation is true?
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- Which of the following is an advantage to businesses that use computer databases to manage their inventory?