The benefits to manufacturers for measuring the impact of point-of-purchase displays with point-of-sale data obtained from retailers include all of the following, except:
A) helps manufacturers to know where to locate a POP display within a retail store
B) allows manufacturers to measure the sales impact of different POP displays
C) can be used to strengthen relationships with retailers
D) provides information so manufacturers can improve POP displays
Answer: a) helps manufacturers to know where to locate a POP display within a retail store