The Casey's General Store chain typically operates in smaller markets and provides grocery items, liquor, pizza, and gasoline. Their prices of most grocery items such as milk, eggs, juice, and bread are typically priced higher than a grocery store since consumers are willing to pay more for the convenience. However, since Casey's General Store is often competing with several gas stations within a short radius of each location, they monitor the price of gas at various local outlets and adjust prices daily to be at the same price or just under a competitor's price for gasoline. Casey's General Store is applying the ______ pricing basis.

The Casey's General Store chain typically operates in smaller markets and provides grocery items, liquor, pizza, and gasoline. Their prices of most grocery items such as milk, eggs, juice, and bread are typically priced higher than a grocery store since consumers are willing to pay more for the convenience. However, since Casey's General Store is often competing with several gas stations within a short radius of each location, they monitor the price of gas at various local outlets and adjust prices daily to be at the same price or just under a competitor's price for gasoline. Casey's General Store is applying the ______ pricing basis.

The Casey's General Store chain typically operates in smaller markets and provides grocery items, liquor, pizza, and gasoline. Their prices of most grocery items such as milk, eggs, juice, and bread are typically priced higher than a grocery store since consumers are willing to pay more for the convenience. However, since Casey's General Store is often competing with several gas stations within a short radius of each location, they monitor the price of gas at various local outlets and adjust prices daily to be at the same price or just under a competitor's price for gasoline. Casey's General Store is applying the ______ pricing basis.




competition-based

markup

demand-based

cost-plus



Answer: competition-based


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