The development of marketing programs that create interplay between consumers and businesses rather than simply sending messages to potential customers is:

The development of marketing programs that create interplay between consumers and businesses rather than simply sending messages to potential customers is:

The development of marketing programs that create interplay between consumers and businesses rather than simply sending messages to potential customers is:



A) direct marketing

B) interactive marketing

C) viral marketing

D) cross selling



Answer: B) interactive marketing


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