The Farmhouse Restaurant has been struggling to attract customers for its lunch service and decides to utilize a _____ pricing objective where it prices its lunch specials below costs at $3.99 per person to attract customers to the restaurant. The restaurant hopes this is a short-term strategy that will increase revenue and create more loyal customers who will return to the restaurant even if the lunch special price is increased.

The Farmhouse Restaurant has been struggling to attract customers for its lunch service and decides to utilize a _____ pricing objective where it prices its lunch specials below costs at $3.99 per person to attract customers to the restaurant. The restaurant hopes this is a short-term strategy that will increase revenue and create more loyal customers who will return to the restaurant even if the lunch special price is increased.

The Farmhouse Restaurant has been struggling to attract customers for its lunch service and decides to utilize a _____ pricing objective where it prices its lunch specials below costs at $3.99 per person to attract customers to the restaurant. The restaurant hopes this is a short-term strategy that will increase revenue and create more loyal customers who will return to the restaurant even if the lunch special price is increased.



return on investment

profit

market share

survival



Answer: survival


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