The four Ps comprise the ________________, which is the controllable set of activities that the firm uses to respond to the wants of its target markets.

The four Ps comprise the ________________, which is the controllable set of activities that the firm uses to respond to the wants of its target markets.

The four Ps comprise the ________________, which is the controllable set of activities that the firm uses to respond to the wants of its target markets.


A. value statement

B. marketing mission

C. rules of engagement

D. marketing mix

E. marketing plan



Answer: D. marketing mix


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