The IT department can identify individuals who abandon the shopping cart just prior to checkout. An effective strategy for the marketing department would be to:
A) send an e-mail to these individuals offering free shipping, a discount, or a simple reminder that they have items in the shopping basket
B) turn the list of names over for a direct marketing campaign
C) develop a viral marketing campaign with these individuals
D) develop an interactive marketing campaign encouraging the individuals to generate customer reviews of the products placed in the shopping cart
Answer: a) send an email to these individuals offering free shipping, a discount, or simple reminder that they have items in the shopping cart