The major challenge in developing a global communication strategy is
A. finding countries that speak the marketer's language so the communication will be clear.
B. identifying the elements that need to be adapted to be effective in the global marketplace.
C. making sure the firm's logo and brands are not copied by competitors.
D. finding good translators who can translate current advertising into other languages precisely, with no changes.
E. All of the above are major challenges.
Answer: B. identifying the elements that need to be adapted to be effective in the global marketplace.
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