In comparison to the marketing mix for domestic firms, the global marketing mix
A. excludes Place because the mix is global by definition.
B. excludes Price because of the difference in currencies and exchange rates.
C. excludes Promotion because of the cultural difference between the domestic and foreign markets.
D. excludes Product because the product rarely needs to be adjusted for differences between countries.
E. includes all of the Four Ps—Product, Price, Place and Promotion.
Answer: E. includes all of the Four Ps—Product, Price, Place and Promotion.
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