The marketing manager for the BMW X5 is developing pricing objectives and sent the following objective statement to the Vice President for review, "Increase market share in the large SUV market to 22% and achieve a 15% return on investment." Which of the following statements is correct regarding this objective statement?

The marketing manager for the BMW X5 is developing pricing objectives and sent the following objective statement to the Vice President for review, "Increase market share in the large SUV market to 22% and achieve a 15% return on investment." Which of the following statements is correct regarding this objective statement?


a. The statement should be more general rather than specific.

b. The statement should include a comparison to the competition.

c. The statement should be related to the price of the product.

d. The statement should include a time frame for accomplishing the objective.



Answer: d. The statement should include a time frame for accomplishing the objective.


Learn More :