Which of the following best explains consumers' motivations to respond positively to bundle pricing?
a. Consumers appreciate the opportunity to save time related to shopping and enjoy increased convenience.
b. Consumers are able to compare the price of the items to the price charged at competing retailers.
c. Consumers respond positively to pricing based on tradition and the price they expect to pay for certain items.
d. Consumers associate the price with prestige products and believe they are receiving a higher quality product
Answer: a. Consumers appreciate the opportunity to save time related to shopping and enjoy increased convenience.