Marketing MCQ Marketing The media budget schedule that maintains some minimal level of advertising at all times during the year, but increases advertising at periodic intervals is:

The media budget schedule that maintains some minimal level of advertising at all times during the year, but increases advertising at periodic intervals is:

The media budget schedule that maintains some minimal level of advertising at all times during the year, but increases advertising at periodic intervals is:

A) continuous

B) gross impressions

C) pulsating

D) flighting, or discontinuous

Answer: C) pulsating

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