The media budget schedule that maintains some minimal level of advertising at all times during the year, but increases advertising at periodic intervals is:
A) continuous
B) gross impressions
C) pulsating
D) flighting, or discontinuous
Answer: C) pulsating
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Marketing
- Charles Revson started Revlon. He once said "We sell hope." Revson was defining the ______ of Revlon cosmetics.
- Blood donations to the Red Cross are considered __________ products.
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- Amazon and GEICO set themselves apart with their smooth-functioning direct delivery strategy referred to as __________ differentiation.
- Which value proposition is difficult to sustain in the long run?
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- One important consideration in using a differentiated targeting strategy is that ________.
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- Anythinglefthanded.com.uk only sells products designed for left-handed people. Which targeting strategy is it using?
- Instead of going after a small share of a large market, a firm goes after a large share of a smaller niche segment. This type of marketing strategy is known as __________.
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- Which of the following is an advantage to businesses that use computer databases to manage their inventory?