The office memo read, "Sales representatives from Singapore, Hong Kong and Beijing will report directly to the regional manager". From this information, it would appear the company that issued the memo uses a ___________ organization for its sales force.

The office memo read, "Sales representatives from Singapore, Hong Kong and Beijing will report directly to the regional manager". From this information, it would appear the company that issued the memo uses a ___________ organization for its sales force.



a) profit

b) customer

c) product

d) geographical

e) marke



Answer: d


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Marketing Chapter 20

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