The online streaming music service Spotify produces an advertisement in which a person is listening to music streaming over the Internet. She says that she enjoys the convenience of listening to music without needing to worry about her personal music library and the ability to create custom playlists on Spotify. The element of the commercial where the person discusses the convenience of an online streaming music service would best be classified as _____, while the focus on the custom playlists available in Spotify is best classified as _____.
comparative advertising; competitive advertising
advocacy advertising; product advertising
institutional advertising; product advertising
pioneer advertising; competitive advertising
institutional advertising; advocacy advertising
Answer: pioneer advertising; competitive advertising