Hunt's decided to put a much larger share of its promotion budget into ___________ because of the heavy reliance it will be placing on coupons in the second quarter.

Hunt's decided to put a much larger share of its promotion budget into ___________ because of the heavy reliance it will be placing on coupons in the second quarter.



a) advertising

b) sales promotion

c) public relations

d) telemarketing

e) personal selling



Answer: sales promotion.


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