The _________ package is the one the consumer uses, while the _____________ package is the wrapper or exterior carton that provides the UPC label.

The _________ package is the one the consumer uses, while the _____________ package is the wrapper or exterior carton that provides the UPC label.


A. secondary; primary


B. consumer; retailer


C. primary; secondary


D. usage; promotional


E. perceived; actual



Answer: C. primary; secondary


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