Marketing MCQ
Marketing Chapter 19
The popular cleaning products Tide and Downy are both brands that are part of the Procter and Gamble family. Some formulas of Tide include Downy—thus, the Tide brand would purchase Downy from the Downy division of Procter and Gamble. This purchase would involve _____ pricing.
The popular cleaning products Tide and Downy are both brands that are part of the Procter and Gamble family. Some formulas of Tide include Downy—thus, the Tide brand would purchase Downy from the Downy division of Procter and Gamble. This purchase would involve _____ pricing.
The popular cleaning products Tide and Downy are both brands that are part of the Procter and Gamble family. Some formulas of Tide include Downy—thus, the Tide brand would purchase Downy from the Downy division of Procter and Gamble. This purchase would involve _____ pricing.
zone
base-point
transfer
multinational
Answer: transfer
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