Marketing MCQ
Marketing Chapter 20
The price of Toshiba laptop computers is typically higher than competitive brands, such as Lenovo and Dell. Consumers often consider the Toshiba brand to be better than other brands and it's likely that Toshiba is using a _____ pricing objective.
The price of Toshiba laptop computers is typically higher than competitive brands, such as Lenovo and Dell. Consumers often consider the Toshiba brand to be better than other brands and it's likely that Toshiba is using a _____ pricing objective.
The price of Toshiba laptop computers is typically higher than competitive brands, such as Lenovo and Dell. Consumers often consider the Toshiba brand to be better than other brands and it's likely that Toshiba is using a _____ pricing objective.
product quality
status quo
profit
cash flow
Answer: product quality
Learn More :
