The three major tasks involved in the implementation stage of the sales management process are __________.
a) sales force recruitment and selection, sales force training and sales force motivation and compensation
b) developing account management policies, implementing the account management policies, correcting the account management policies
c) setting sales objectives, organizing the sales force and developing account management policies
d) organizing the sales force, quantitative assessment and follow-up
e) organizing the sales force, setting motivational sales quotas and evaluating the individual members of the sales force
Answer: a
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Marketing Chapter 20
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