There is little fit between the company's market offerings and the needs of which customer group? Hint: This group is not profitable and not loyal.
A. Barnacles
B. Butterflies
C. True believers
D. True friends
E. Strangers
Answer: E. Strangers
Marketing MCQ
A. Barnacles
B. Butterflies
C. True believers
D. True friends
E. Strangers
Answer: E. Strangers